Our Mission

To contribute to our clients’ positive impact on people and the planet while future-proofing their business.

What We Do

We help our clients and partners achieve their business and sustainability goals and ambition through strategic advice and collaboration on implementing actions that prove a positive result for the company, its employees, its customers, and the planet we live on.

Core Offerings for Companies Transitioning to the Circular Economy

As companies increasingly adopt sustainability and shift towards circular models, I am poised to assist with specific expertise essential for success in this dynamic landscape.

Circular Business Models

Navigate the complexities of genuine circular business models—from product design and resource optimization to new income streams (products and services) and circular supply chains.

We help you understand your business's strengths and challenges on this transformative journey.

Brand Positioning & Product Marketing, avoiding "Greenwashing"

In an era of conscious consumers, conscientious business partners, and rapid EU regulatory changes, transparent communication is crucial. Craft a unique narrative that resonates with your audience, showcasing your commitment to the circular economy. With our expertise you can ensure your brand positioning and marketing initiatives are genuine, avoiding "greenwashing" pitfalls.

Demonstrating Circularity through Verifications & Life Cycle Assessments

While few businesses claim 100% circularity, showcase the measured and traceable impact of your product or service throughout its life cycle. Optimise the benefits of achieved certifications and assessments in your communication to clients and stakeholders, highlighting your dedication to sustainability in a market hungry for innovative circular solutions.

Positive Impact Start-up and Scale-up Guidance

Whether you're a startup or a scaling enterprise, our consultancy services are tailored to help you navigate challenges and opportunities in transitioning to a circular economy. Receive strategic insights, actionable plans, and hands-on support for seamless integration of circular practices into your business model. Learn how to effectively communicate these changes to strategic partners and investors

Let’s go - together…

Embark on the circular economy journey with us. Let's shape a future where sustainable business practices drive success and positively impact our planet.

Contact us today to explore how we can enhance your company's thriving in the circular economy.

Recommendations from other clients available upon request.

Our Services

  • Business Strategy

    Growth & expansion strategies

    Sustainability strategies & integration of sustainability in the business

    Strategic advice on Circular Economy as a solution

    Advice on Globalisation – opportunities and risk

  • Positioning & Branding

    Strategizing and advising on a business’ purpose and wished position

    Strategic advice on coherent positioning, branding, and marketing strategies

    Developing and implementing positioning campaigns and thought leadership positions

  • Marketing & Communication

    Advising on effective marketing & communication strategies and solutions when:
    O Integrating sustainability and circularity
    O Transforming a business or an organisation
    O Entering new markets or reaching new segments.

    Collaboration and support on effective marketing & communication organisations and team set-ups

About Us

Our competitive advantage is more than 10 years of experience from international executive leadership and top management positions for retail. Solid experience of business strategy, development through innovation and expansion, global re-organisations, as well as digitalization and integration of sustainability.

Add to that more than 20 years of knowledge and experience of global and local positioning, branding, marketing and communication from internationally recognized brands such as IKEA, Veuve Clicquot Champagne and Shanghai Tang.

Our business is based in Stockholm, Sweden but we are happy to collaborate across borders and with global teams.

Let’s collaborate!

We discuss your business needs, goals and OKRs (Objectives & Key Results) to define the purpose, objectives and the scope of our collaboration. Based on this, we agree on the most effective way of engagement, whether it is through a strategic advisor role, or in a consultancy assignment capacity.